Posts Tagged ‘National Highway Traffic Safety Administration’

Agencies Launch Grade Crossing Safety Campaign

April 23, 2019

Two federal agencies have launched a railroad grade crossing safety program.

The Federal Railroad Administration and the National Highway Traffic Safety Administration are spending $5.6 million to urge motorists and pedestrians to be more careful at grade crossings.

The agencies noted that last year grade crossing accidents resulted in 270 deaths.

Of those 99 were killed after a motorist drove around lowered crossing gates, which the FRA said was the highest number of such fatalities in the past decade.

The campaign, which will run through May 12, includes a video on digital and social platforms, radio advertising and social media messages.

Advertisement are being targeted to high-incident communities in Arkansas, California, Colorado, Georgia, Indiana, Illinois, Kentucky, Louisiana, Michigan, Mississippi, Missouri, New York, North Carolina, Oklahoma, Oregon and Texas.