Virgin Sues Brightline Over Dropping Virgin Name

Virgin Enterprises has filed suit against Brightline over its dropping of the “Virgin Trains” brand name.

The $251 million lawsuit contends Brightline reneged on a 20-year licensing deal by claiming the Virgin brand had been damaged and was no longer “a brand of international high repute.”

The lawsuit says that that claim is “cynical and spurious.”

The two agreement between the two parties had been reached in 2018 but Brightline said last year it was dropping out of the agreement.

Virgin’s lawsuit said the amount it is seeking will cover royalties to this point plus an early termination fee.

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