Brightline Wants to Sever Ties With Virgin

Florida-based Brightline plans to sever its ties with Virgin Enterprises and continue operating under its original name.

Brightline had been moving toward operating under the Virgin Trains USA brand after reaching a licensing agreement with Virgin, which is overseen by Richard Branson.

Branson told Forbes magazine earlier this year that Virgin had not yet invested in Brightline but was interested in doing so.

News reports indicated that Virgin plans to contest the termination of the marketing agreement it has with Brightline Trains LLC.

In a statement, Brightline was quoted by Forbes as saying, “Virgin has no remaining affiliation with us, our parent or its affiliate.”

Brightline reportedly issued its notice to terminate the marketing agreement with Virgin on July 29.

Virgin also operates Virgin Atlantic Airlines, which sought bankruptcy protection last week.

Brightline had operated intercity rail passenger between Miami and West Palm Beach.

Those operations were suspended in March due to plunging ridership prompted by the COVID-19 pandemic.

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