Something to Promote at the Time

Amtrak was particularly keen to promote its new equipment in the 1970s as it continued to emphasize the slogan “we’re making the trains worth traveling again.”

That included the use of new SDP40F locomotives that began arriving in 1973 and continued to be delivered through 1974.

An example of that was the cover of the regional timetables that Amtrak issued in the middle 1970s that depicted one of the new locomotives along with a relic of the streamliner era, a dome-lounge-observation car.

Also note that the timetable cover shows a drawing of the new Amtrak station in Jacksonville, Florida.

It may look dated today and remind some of steps that Amtrak took that didn’t quite work out as planned — the use of SDP40F locomotives – or which have not quite stood the test of time — the modular stations designed in the 1970s.

But it was what Amtrak had to promote at the time it did so with pride.

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