Virgin Rolls Out New Look in Miami

Virgin Trains USA showed off last week its plans to rebrand the former Brightline service in Florida during a ceremony at its rail station in Miami.

Officials said the service will be rebranded in stages throughout the year starting with giving the Miami station a makeover.

The most visible result of that was to change Brightline yellow to Virgin red.

Virgin executives also wore red tee shirts with streaks of yellow, hinting at a new look for the trains that operate between Miami and West Palm Beach, Florida.

Among the VIPs in attendance were Virgin Group founder Richard Branson, Virgin Trains USA President Patrick Goddard, South Florida Regional Transportation Authority Chair Esteban Bovo Jr. and Miami Mayor Francis Suarez.

They spoke of how the Miami Central station will connect passengers using Metrorail, Metromover, Brightline and in the future Tri-Rail.

“Virgin MiamiCentral is the only destination that connects Miami-Dade County through its various transit systems, and with the combination of Brightline and Tri-Rail, connects the entire southeast region,” Goddard said. “Mobility continues to be key as our region and population grow — and we are meeting the demand.”

Branson said he foresees Virgin someday providing connecting service with cruise ships docking at the Port of Miami, which is already served by the Florida East Coast Railway.

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