NARP Rebrands Itself with New Name, New Look

As part of its efforts to rebrand itself, the National Association of Railroad passengers has rolled out a new name and new looks for its website and monthly newsletter.

Now known as the Rail Passengers Association, the group has adopted a logo featuring a stylized passenger car window.

For now the new website can be reached at the old address of www.narprail.org but it can also accessed at www.railpassengers.org

The new name and look were first revealed to the group’s members at its 50th anniversary celebration event held in Chicago in early November.

In a news release, the RPA said its new look will herald “a new age for advocacy for rail passengers in North America.”

RPA also has moved to a larger headquarters office in Washington.

The RPA logo is a landscape-oriented rectangle with two slanted lines in its lower left corner.

RPA said the image “allows the organization to highlight scenes riders would see from their train seat by adding different pictures and photos inside the window.”

RPA head Jim Matthews said the design also allows the group “to show a mix of cityscapes and landscapes inside the rectangle of the logo to create a view out of the imagined window.

“We can even use animation and movement to take advantage of the social media and web-based platforms where we advocate for rail riders. And, we can highlight regional differences and issues that we care about.”

Founded in 1967 as a non-profit organization, the official name of the group remains National Association of Railroad Passengers.

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