Amtrak said its Amtrak Guest Rewards reached a milestone in 2016 when it reached the 6 million member mark in August.
Amtrak attributed the increase to its agents soliciting new members and the introduction of a mobile app for the program.
This year the passenger carrier plans to have a new campaign that will feature brochures, in-station and on-board promotional materials, and increased exposure on Amtrak.com.
That campaign will seek to target passengers using long-distance and state-supported corridor routes.
During the program’s first week in 2000 it enrolled 13,000 members. Members received two points for every $1 spent on Amtrak travel.
The rollout of the Guest Rewards program was timed to coincide with the launch of Acela Express service on Dec. 11, 2000.
Changes in the program over the years have included establishing tiers to provide more benefits to the most active members; select status, which began in 2002; Select PlusSM, which started in 2005 and the 2013 institution of Select Executive.
Amtrak said that Guest Rewards members contribute 34 percent of overall ticket revenue and spend 43 percent more per trip than non-members.