A Pennsylvania College has begun a pilot program to entice its students to travel on Amtrak.
The marketing is being done by Sacunas Integrated Communications.
Elizabethtown is first college to participate in the pilot program and Sacunas is watching it to determine if PaTripsbyTrain could be expanded to other colleges.
PaTripsbyTrain offers a ticket discount to students, called a companion fair, in which students purchase one round-trip ticket and receive a 40 percent discount on the second ticket.
“We tried to package it so it’s really beneficial to your money,” Senior Project Manager for Sacunas Jamie Judy said.
Officials said the program seeks to publicize that Amtrak trains are a travel option.
“When you’re in Central Pennsylvania the Amtrak isn’t first on your mind,” Judy said.
School officials also are hoping that the program will encourage students at the rural college to explore more urbanized areas.
“The emphasis is on taking adventures and exploring the world around us,” said Director of Community Relations and College Events at the College Caroline Lalvani.
“The program highlights many of the wonderful attractions we have in this area and gives students an opportunity to travel to more urban areas while enjoying their time at Elizabethtown College.”
PaTripsbyTrain highlights culinary experiences, sightseeing and tours, sports and festivals, family adventures and music and nightlife in cities served by Amtrak trains in Pennsylvania.