Hiawatha Service Advertising Campaign Launched

An advertising campaign to promote Amtrak’s Hiawatha Service recently launched in Milwaukee and Chicago.

Hiawatha 2Designed by Milwaukee-based Laughlin Constable, the campaign makes use of billboards, print, radio, online ads and social media posts to show how rail travel is convenient and exciting whether traveling for leisure or business.

As part of the campaign a radio promotions in Chicago will offer six grand prize getaways for two for the opening of Summerfest on June 29.

There will be a discount program for Hiawatha passengers at restaurants, stores and tourist destinations in Milwaukee and Chicago.

The Illinois and Wisconsin departments of transportation fund the Chicago-Milwaukee Hiawathas. Last year the trains carried nearly 800,000 riders.

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