Amtrak Launching Advertising Campaigns

Amtrak is launching two new advertising campaigns promoting the National system and Northeast Regional Service.

The campaigns will highlight the choice and benefits consumers have for travel. “The new campaigns offer us the opportunity to feature the benefits and amenities of long-distance trains and the convenience of our Northeast Regional Service,” said Amtrak Chief of Marketing and Advertising Programs John Lee.

The railroad said the national campaign will “showcase the amenities offered by long-distance trains that contribute to a unique and comfortable alternative to automobile road trips.”

The ads will feature headlines such as “A better journey starts with a better ride,” “The art of travel redefined,” “Show the road who is boss,” and “Take a whole new view of travel.”

The new campaign promotes the advantages of rail travel vis-à-vis an automobile, such as private sleeper service, large windows, and wide seats with extra headroom and legroom.

The sign-off for these ads, “Making 500 destinations a far better ride,” speaks to the breadth and connectivity of the Amtrak network, the railroad said. The National campaign will include radio, print, digital, mobile and out of home media elements.

Advertising firm Draftfcb New York worked in conjunction with Amtrak to develop the campaigns.

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