I was looking at the cover of an Amtrak timetable for the Lake Shore Limited while waiting for a photograph to upload to one of my blogs when I came to a startling realization. The timetable, dated October 27, 2008, had an image of an F40PH locomotive on the cover.

Yes, that is an F40PH locomotive adorning the logo that appaears on recent Amtrak timetables and in print advertisements.
Why is that startling? Because it has been more than a decade since the F40 was Amtrak’s primary diesel locomotive. Today members of the Genesis family of locomotives pull most Amtrak trains.
Yet there was no mistaking that the image of the locomotive within the circular logo promoting how Amtrak serves more than 500 destinations is an F40. The square nose and positioning of the headlights are a dead give away. Even the nose markings are suggestive of the three-color band that adorned Amtrak locomotives and rolling stock through the early 1990s.
The locomotive image in the logo probably is an artist rendering, but surely Amtrak could have provided the artist with a photo a P42DC to work from. The P42 plays the role today that the F40 performed during the 1980s and early 1990s. The P42 is ubiquitous on the point of long-distance, medium-distance and Midwest corridor trains.
Perhaps using the F40 as the model for the logo was purely happenstance. I don’t assume that those who work in Amtrak’s marketing department are train enthusiasts who make it their business to know all of the locomotive models that Amtrak operates or once operated, let alone what they look like and how they differ.
They probably do not remember, know or care that when the first batch of F40 locomotives arrived at Amtrak in early 1976 they were intended to work only in corridor service. But problems with the SDP40F locomotive resulted in the F40 becoming the backbone of the diesel motive power fleet for more than a decade.
By 2000, P40s and P42s had relegated most Amtrak’s F40s to the sidelines. Many of them were sold and since have gone on to have productive second lives. Others were rebuilt into cab units with a baggage compartment where the prime mover used to be. You can still see some of these “cabbages” working in push-pull service. Some even have the current blue and silver livery. But no Amtrak trains today are pulled by honest to goodness F40s.
To the public, a locomotive is a locomotive. Maybe that is the way a lot of the folks at Amtrak think, too, outside of the operating department. So long as the engine gets the train to where it is going what difference does it make what make or model it is or what it looks like? Well, it must make some difference because the Genesis locomotives have worn three different liveries since entering service beginning in 1993.
What’s in an image? Plenty. It is the face of your product, both to your customers and to those who just happen to see one of your trains go by. It defines who you are and says something about how you got there and where you want to go next.
Amtrak approved a design for the Genesis locomotives that was decidedly different from the boxy, compact F40. The wedge-shaped Genesis locomotive was designed to suggest something sleek, fast and contemporary. In that regard, the Genesis locomotive somewhat resemble high-speed equipment found in Japan, Western Europe and even on Amtrak’s Acela Express.
A lot of railroad enthusiasts who do make it their business to keep track of the intricacies of the Amtrak motive fleet disliked the design of the Genesis units. I was one of them. It looked like someone had chopped off part of the nose on an angle.
I’ve since gotten over my initial dislike of the Genesis, not because I think it looks great, but because I’ve seen it so many times that it now looks familiar. Interestingly, many railroad enthusiasts went through a similar progression with the F40. The knock on the F40s was that it didn’t have the style and grace of an E or F unit. It looked like a junior version of a freight locomotive, which is probably why Amtrak wanted its Genesis locomotives to look like something other than the engines that freight railroads have.
It’s funny how certain locomotives have come to represent the image of railroads. Most E and F units have long since been scrapped, sent out to pasture in railroad museums or been limited to tourist train duty, yet you still see the familiar shape of their streamlined noses in many places where someone needed a “railroad” image. To some extent this occurs because these images are available in clip art, which are generic images used by graphic artists and others to design all kinds of products.
But it also occurs because the design worked its way into the public consciousness to the point that people associated the image with railroads. In the case of the E and F units, it was the first thing that many passengers saw when a passenger train pulled into a station or if you saw a passenger train pass by while going about your business. Railroads placed images of E and F units in countless advertisements, and marketing and public relations products.
The F40 has managed to attain a level of “clip art” fame, which assures that its profile will continue for many years to come. It also has worked its way into the public consciousness, although probably to a lesser degree than was the case with E and F units. Still, there will come a day where the number of people alive who remember seeing or knowing what an E or F unit was will lose critical mass status. At that point, perhaps the F40 will become the dominant image of railroads.
The F40 is, of course, far from dead. It continues to play a major role in pulling commuter trains, VIA Rail Canada passenger trains, a few freight trains, some excursion trains and the CSX executive train fleet.
Aside from timetables, the “over 500 destinations” logo also appears in Amtrak advertisements in newspapers and magazines. Some day that logo will give way to another image. Some day Amtrak will permanently retire its F40 cab cars. By then the F40 will have served Amtrak for more than three decades.
Will the contemporary design of the Genesis locomotive serve Amtrak that long? Will it come to define the image of railroads? It’s hard to say. It all depends on how well the Genesis units age both physically and perceptually.
The F40 managed to age gracefully and with style and class. It may not have won any design awards, as the Genesis design did, but it set a high standard for its successor to meet both on and off the rails.
Amtrak Lights 38 Candles
April 29, 2009Amtrak will light 38 candles on Friday and for the first time in years it will celebrate its birthday without the distraction of being under a death watch, real or imagined.
Although Amtrak’s future seems assured for now, nothing is ever certain about Amtrak other than uncertainty. It may be that the current administration isn’t recommending zeroing out Amtrak funding or telling the states to pay for service they now get for “free.” It may be that Congress is inclined to go along with that and maybe even up the ante by giving Amtrak more money.
Yet there are still those in Washington and elsewhere who argue that Amtrak is a waste of money and they are not going to go away quietly. They have not changed their minds.
Skeletal was the operative word to describe Amtrak’s route network on May 1, 1971, and that’s still true today. Amtrak was then and continues to be a combination of urban corridors, short-haul routes linking large cities with smaller cities and towns, and a handful of long-distance routes. On paper this creates the illusion that Amtrak is a national system. It also has assured enough votes for the yearly Amtrak appropriation in Congress, particularly during those years when a president was trying to eliminate it.
In some places, of course, Amtrak has far more service now than it did 38 years ago. This is particularly true in California, in the Pacific Northwest and to a lesser degree in some places in the Midwest, New England and North Carolina. Yet many states today have the same level of service that they had on May 1, 1971. Some routes have not grown in years while others are at the same level as when they began.
It has been an uneasy alliance that has held Amtrak together all these years. Passenger train advocates are not much for airing their internal disagreements in public. The National Association of Railroad Passengers has done a remarkable job of presenting a united front, saying that the California Zephyr is just as important as the Acela Express. Indeed, some passenger rail advocates argue that any conveyance that involves steel wheels on steel rails is not just worthy, but also needed.
Still the interests of those who live in flyover country are not necessarily the same as those who live on the coasts. Look up the writings of guys like Bruce Richardson and Andrew Selden and see what they have to say about the Northeast Corridor or any corridors for that matter.
For much of Amtrak’s life, it has been a struggle to fight off the efforts of various administrations to kill the beast. Even administrations that were not trying to kill Amtrak were content to treat it with benign neglect and let it limp along with just enough money to keep most of the existing system running.
Later this year we may see a renewal of age-old arguments about where passenger rail priorities should be as the federal government doles out the billions in stimulus money for passenger rail. President Barack Obama may speak favorably about passenger trains, but the trains he praises are not long-distance services. He is not calling for a resumption of the North Coast Limited, the Lone Star or the Floridian, to name three long-haul trains that bit the dust nearly 30 years ago.
Nor has the administration said much about how it feels about Amtrak as it is currently constituted. Every administration claims to be in favor of passenger trains, but that is not the same thing as liking or favoring Amtrak.
In a column in the May 2009 issue of Trains magazine, veteran transportation reporter Don Phillips wrote that Amtrak has won the war and it is time for it to get out of the foxhole it has been hunkering down in all these years.
I have a lot of respect for Phillips and I find him to be one of the most even-handed and sane voices out there when it comes to the politics of Amtrak. But I disagree that the Amtrak war is over or that it will ever be over. There may be a cease-fire right now, but we are just one change of administration or a turnover in Congress from the war being re-ignited.
Phillips was right to say that Amtrak needs to transition from a bunker mentality to a mindset of taking advantage of the new era of rail that seems to be blooming in America. But old habits and ways of thinking are hard to break. And old attitudes won’t change easily, including those that consider Amtrak an abject failure because it has never turned a profit in 38 years.
There are plenty of people who would like to throw Amtrak out, take a clean sheet of paper and start over. There are those who are horrified by that idea. Their fear is that they will lose whatever little passenger service they have now.
Where Amtrak goes and how often it goes there is not necessarily its most pressing problem today. As Phillips pointed out in his column, there is much that needs fixing at Amtrak, including its rolling stock. When Amtrak began, it relied on equipment that was a quarter-century old or older. Some of Amtrak’s Amfleet equipment is far older than that today. Amtrak is only beginning to show signs of taking action to replace its equipment and rebuild what it can.
For all of the issues surrounding Amtrak, Friday should be a day to feel the warm springtime air surrounding passenger rail. Of late Amtrak has celebrated its birthday with what it calls National Train Day. It’s a nice way to get people to come down to a station and perhaps interest them in riding a train.
Amtrak is alive today because there have been enough people riding its trains to demonstrate that, yes, people will ride trains. If there really is a new era in rail in America, then Amtrak’s next objective should be to show that there would be far more passengers if it could add more cars to its trains and even run trains to a few more places.
Tags:Amtrak, Amtrak's 38th anniversary, Amtrak's birthday, Andrew Selden, Barack Obama, Bruce Richardson, Don Phillips, National Train Day
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